International Marketing-An Overview

International Marketing: An overview



What is International Marketing?

According to explanations, introductions, and definitions that come from most authors who are writing books and working with research studies concerning the subject area of International Marketing: International marketing is working to apply domestic marketing principles to more than one country. A significant number of researchers assure that international marketing is an on-going historical process; this process always works to increase the production of goods, services, ideas, culture, communication, and environmental pollution on a worldwide scale, instructing the locality of populations and labor.

According to Kotler, “Global marketing is concerned with integrating and standardizing marketing actions across many geographic markets.”

According to Cateora, “International marketing is the performance of business activities that direct the flow of goods and services to consumers and users in more than one nation.”

According to Cateora and Graham, “International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.”

Scope of International Marketing

Consequently, international marketing is a marketing process, and it works with the following initial steps and those steps identified as the scope of International Marketing. Then international marketers have to follow these systematic procedures to enhance the productivity of international marketing engagements.

a)    Export

It is a function of international business whereby goods produced in one country are engaging in shipping them to another country for further sale or trade.

b)    Import

Goods or services transported into one country from another country for use or sale.

c)     Re-export

Import of semi-finished goods and attend to further processing and export of finished goods.

d)    Management of international operations

·       Operating marketing and sales facilities in abroad,

·       Establishing production or assembly facilities in foreign countries, and

·        Monitoring the operations and practices of other agencies.